Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

Offering the most geometric presentation available, Linear Algebra with Applications, Fifth Edition emphasizes linear transformations as a unifying theme. This elegant textbook combines a user-friendly presentation with straightforward, lucid language to clarify and organize the techniques and applications of linear algebra. Exercises and examples make up the heart of the text, with abstract exposition kept to a minimum.

Exercise sets are broad and varied and reflect the author's creativity a...

From your studies to your career, reflection and reflective writing is a key skill for personal and professional development. However, reflective writing requires a different approach to essays or reports – it can be difficult to know how to accomplish it. Written in a supportive and inclusive tone, The Student's Guide to Reflective Writing is an ideal resource for anyone faced with reflective writing assignments.

It provides clear and practical advice on every step of the process, showing ...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

If ever there was a time for love and nurture it is now. Love and Nurture approaches are intertwined and impossible to focus on in isolation. This practical book for Early Years students and practitioners includes real-life case studies and practical examples alongside academic underpinning and essential theory.

It supports students to understand and explore the need for and importance of Love and Nurture in early years practice. The book focuses on key child developmental factors including b...

Bioprocess Engineering Principles, Third Edition provides a solid introduction to bioprocess engineering for students with a limited engineering background. The book explains process analysis from an engineering perspective using worked examples and problems that relate to biological systems. Application of engineering concepts is illustrated in areas of modern biotechnology, such as recombinant protein production, bioremediation, biofuels, drug development, and tissue engineering, as well as...

Taking us through every stage in our lives, from the womb to falling in love to old age, Dick Swaab shows that we don't just have brains: we are our brains.

Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and ...

Forget everything you think you know about global warming. It's not about carbon - it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better. This is a book that redefines its era.