This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

"DE EERSTE TIEN MILJOEN CIJFERS VAN π" is een uniek en boeiend boek dat volledig is gewijd aan het tonen van de eerste 10 miljoen cijfers van pi. Dit boek is een eerbetoon aan de oneindigheid van deze wiskundige constante die al eeuwenlang de wiskundigen en wetenschappers intrigeert en fascineert.

Het boek is gepresenteerd in een elegante en minimalistische opmaak, zonder extra tekst, illustraties of annotaties. De focus ligt volledig op de cijfers zelf, met de cijfers van pi gerangschikt o...

The bestselling advanced management accounting textbook. For Management Control or Advanced Management Accounting modules on undergraduate, postgraduate or MBA courses. Management Control Systems, 5th edition is the latest edition of the bestselling textbook in the field of management accounting, renowned for its authorship and excellently researched material.

An essential learning resource presenting a wealth of international examples from real companies, this text will help you gain a solid...

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

Exploring how ideas and concepts from psychology can be applied smartly to the classroom to meet the needs of different learners.

A practical guide for registered nurses, in all fields, who are planning to undertake one of the new supervisor or assessor roles outlined in the latest NMC standards, or experienced practitioners looking to update their skills for the new NMC Educational Framework.

This new edition has been updated in-line with the latest NMC standards of proficiency for registered nurses and continues to provide nursing students with guidance on how to manage medicines safely and effectively when treating patients with mental health conditions.

This textbook is designed for use in medical and paramedical training and is also suitable for programmes in nursing, human movement sciences, and medical biology. It serves as a reference for doctors and paramedics such as physiotherapists in clinical practice. This 2nd edition was written parallel with the 19th edition of the Dutch textbook, that has been used in medical and paramedical curricula in the Netherlands and Belgium for many years. The authors used their broad experience in medic...

Prison officers have been described as key determinants of the prison experience for prisoners, yet up until recently this occupational group was largely ignored in academic research. Although society often sees prison officers simply as ‘keepers of the keys’, the existing research has shown the job to be much more complex.

In this book, the author explores an element of the prison officer’s job that is still understudied: the existence of ethical dilemmas. In doing so, this book highli...