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Studieboeken (453)
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American Civilization / 8th edition
An Introduction
2021 || Paperback || David Mauk e.a. || Taylor & Francis
Fully updated throughout to include recent themes and events such as the 2020 election and 2021 Presidential inauguration, providing students with a current overview of US politics and society. Chapters on geography, women and minorities, and the media have been comprehensively revised to incorporate more information on such themes as environmental legislation, the LGBTQ+ community, social media and people, key themes in the study of American culture and society today, ensuring students get a...
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Cultural Theory and Popular Culture
An Introduction
2021 || Paperback || John Storey || Taylor & Francis
In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a ke...
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Making the Business Case
Proposals that Succeed for Projects that Work
2021 || Paperback || Ian Gambles || Taylor & Francis
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...
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Rules for Writers with Writing about Literature (Tabbed Version)
2021 || Spiral bound || Diana Hacker e.a. || Macmillan
The best value for beginning college writers
Beginning college writers come from a wide range of backgrounds. For many, academic reading and writing skills are ones they must learn and practice. Enter Rules for Writers. Comprehensive and easy to use, this book provides students with all of the support they need--accessible explanations of writing and grammar topics, step-by-step advice for writing and doing research, class-tested examples and models, and opportunities to practice and build th...
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Skilled Interpersonal Communication / 7th edition
Research, Theory and Practice
2021 || Paperback || Owen Hargie || Taylor & Francis
-Number one text for depth and comprehensive coverage: detailed analysis of existing knowledge and practice -Comprehensively updated in 7th edition with latest research findings, theoretical developments and applications to practice. -Well structured and easily navigable: topic areas clearly defined and packaged to fit course delivery -Unmatched authority: highly recognized author and five previously successful editions -Links theory to practice to help students learn and apply key skills -Of...
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Handbook of Regression Modeling in People Analytics
With Examples in R and Python
2021 || Hardcover || Keith McNulty || Taylor & Francis
Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.
This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...
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Mergers, Acquisitions, and Other Restructuring Activities
An Integrated Approach to Process, Tools, Cases, and Solutions
07 d || Paperback || Donald DePamphilis || Elsevier
Mergers, Acquisitions, and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Eleventh Edition presents the most current and comprehensive M&A information available. Organized according to the context in which topics normally occur in the M&A process, the book covers M&A environments, M&A processes, M&A valuation and modeling, deal structuring and financing strategies, and alternative business and restructuring strategies. Covering industries world...
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Applied Mass Communication Theory
A Guide for Media Practitioners
2021 || Paperback || Jack Rosenberry e.a. || Taylor & Francis
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.
-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...
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Undertaking Capstone Projects in Education
A Practical Guide for Students
2021 || Paperback || Jolanta Burke e.a. || Taylor & Francis
Undertaking Capstone Projects in Education provides students with all of the information required to successfully design and complete a capstone project. Guiding the reader in a step-by-step process, this book covers how to create a question, select a topic of interest, and apply the best possible design solutions. Structured in a way that will help readers build their skills, chapters explore all aspects of the capstone project from the inception of the idea, to laying the foundations, desig...
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Creating Value with Data Analytics in Marketing / 2nd Edition
Mastering Data Science
2021 || Paperback || Peter C. Verhoef e.a. || Taylor & Francis
The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analyt...