Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

Das Floor Plan Manual ist die aktualisierte Neuauflage der vergriffenen Grundrissfibel Wohnbauten und dokumentiert 66 Wohnbauwettbewerbe von 2003 bis 2020. Nicht nur die typischen Grundrisse aller Siegerprojekte werden im Floor Plan Manual abgedeckt, sondern auch das breite Spektrum neuer Grundrisstypen, bei denen bewährte Raumorganisationen hinterfragt und weiterentwickelt oder unkonventionelle Konzepte ausgeheckt und überprüft wurden. Die ehemalige Grundrissfibel Wohnbauten stellt 600 Gr...

The most contemporary and relevant introduction to the field, Cultural Psychology Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

Now in its sixth edition, the internationally acclaimed Foundations for Practice in Occupational Therapy continues to provide a practical reference tool which is both an indispensable guide to undergraduates and a practical reference tool for clinicians in the application of models and theories to practice. Underlining the importance and clinical relevance of theory to practice, the text provides an excellent introduction to the theoretical basis of occupational therapy. Contributions are giv...

Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Math...

Introduction to Facility Management is a comprehensive introduction to the dynamic and divers field of facility management. It answers questions such as: What is facility management? What does a facility management professional do? How can we classify FM-products and services? How do you set up a facility management organisation? How do you manage service processes using a master dashboard? Reflecting on current events, the book defines new and exciting roles for facility management profes...

The ‘Regulations for Preventing Collisions at Sea’ (basically, ‘Traffic Rules at Sea) should be essential reference material for every seafarer. Surfboarders to super tanker crews should all have the same knowledge and interpretation of the rules.

This book uses photographs and computer graphics to define the meaning of navigation lights for different kinds of ships in. It also illustrates how to apply navigation lighting, using a top view and a view from the bridge of the vessel concer...

This is no ordinary English book.

Our A1 English book explores English through travel and culture. You will learn the basics you need to get speaking right away and our exercises are designed to get you thinking in English.

We follow two travellers as they wander through the world, learning and meeting new people along the way. We use engaging language and vibrant illustrations to bring the language to life!

In Europe, we learn about history and how to describe the world around us. In North A...