'A very valuable resource for busy leaders to dip in and out of as time allows.' - Dr Mark Pegg, Chief Executive, Leadership Foundation for Higher Education 'Clear and concise with great anecdotes and oozing with experience.' -Dr K. D. Akabusi, MBE, MA, FPSA, Executive Director, The Akabusi Company Coaching, motivating, team building and influencing are all essential tools for getting the most out of the people around you. Commonly described as 'soft skills', there's nothing soft about the im...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

Especially prepared for the international audience, the English language edition of this highly successful handbook describes Professional Applied Kinesiology muscle testing procedures. A departure from the classic understanding of muscle testing for weakness and rehabilitation, these procedures can be used for detecting more subtle, functional abnormalities. Included within the chapters are stretch tests and post-isometric relaxation procedures for the hypertonic, shortened muscle.

Muscle an...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

For briefer traditional courses in elementary differential equations that science, engineering, and mathematics students take following calculus. The Sixth Edition of this widely adopted book remains the same classic differential equations text it's always been, but has been polished and sharpened to serve both instructors and students even more effectively.Edwards and Penney teach students to first solve those differential equations that have the most frequent and interesting applications. P...

The fourth edition of The Immunoassay Handbook provides an excellent, thoroughly updated guide to the science, technology and applications of ELISA and other immunoassays, including a wealth of practical advice. It encompasses a wide range of methods and gives an insight into the latest developments and applications in clinical and veterinary practice and in pharmaceutical and life science research.

Highly illustrated and clearly written, this award-winning reference work provides an excellen...

This third edition of Hans Bertens bestselling book is an essential guide to the often confusing and complicated world of literary theory. Exploring a broad range of topics from Marxist and feminist criticism to postmodernism and new historicism Literary Theory: The Basics covers contemporary topics including:reception theory and reader response theorythe new criticism of postmodernismthe after theory debatepost-humanism, biopolitics and animal studiesaestheticsLiterary Theory: The Basics hel...

North Korea is an impoverished, famine-ridden nation, but it is also a nuclear power whose dictator Kim Jong-un regularly threatens his neighbors and adversaries, the United States in particular, with destruction. Even though Kim and President Donald Trump's responses to him dominate the daily headlines, the idea that North Korea is a menace is not a new one. Indeed, ever since Korea was first divided at the end of World War II, the tension between its northern and southern halves has riveted...

A fully updated edition of the best-selling Cambridge Advanced Learner's Dictionary. This paperback edition is ideal for advanced (C1-C2) learners of English and contains up-to-date vocabulary, including words from the areas of technology, media, language, society, and lifestyle, plus important words for academic study. With over 140,000 words, phrases, meanings, and examples, hundreds of pictures and illustrations, clear definitions and a new 'Focus on Writing' section, the dictionary is per...