Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Praktische grammatica Engels is een leer- en oefenboek waarin de basisgrammatica van het Engels op een overzichtelijke manier wordt aangeboden en uitgelegd.