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69,95
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Managing Innovation

Integrating Technological, Market and Organizational Change

2024 || Paperback || Joe (The Management School Tidd e.a. || John Wiley & Sons Inc

The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and inn...

64,00
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Exploring Entrepreneurship / 3rd edition

2021 || Paperback || Richard Blundel e.a. || SAGE

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.