We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society-and, even, our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionize our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and co-founder of the Future of Life Institute, whose work has helped mainstream research on how to kee...

Drawing on international research this text blends established theory and current practice to provide acomprehensive strategic coverage of this wide and constantly developing area.

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

For undergraduate and graduate courses in Business Forecasting. Written in a simple, straightforward style, Business Forecasting presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

For courses in financial management.

Mastering the fundamental concepts of financial operations

Using tools, making connections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. An ideal resource for non-finance students, this book discusses the key elements of financial operations. The book and support materials encourage students to build their skills and test their knowledge by forging connections between ideas and appl...

For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...