The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

As modern warehouses continue to capitalize on cutting-edge technologies to maximize their role in the supply chain, understand how to successfully manage these warehouses with this bestselling book. The fifth edition of Warehouse Management is fully updated to include the most current information from across the industry. It also explores emerging technologies, like AI, robotics and automation and how they are shaping today's warehouse operations.

There are new real-world examples from compa...

Based on the idea that strategic corporate social responsibility offers the most holistic and effective approach to CSR, this revised new edition of Strategic Corporate Social Responsibility presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...