Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors’ assess...

It's time to leapfrog the only hurdle between you and a million-dollar company.

More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a ...

Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

The complexity facing today’s organizations calls for a rethinking of leadership. The world is facing grand challenges for people and planet. How do leaders create organizations where values are embedded at every level? This book answers this question and provides a method for leaders to develop a values-based organizational culture.

This book proposes that the solution to growing burden of carbon emission lies within the technology innovation as continued advancements in processes make businesses lean and smart.

Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. This book encourages the development of a reflexive approach to organizational change, providing insights as to why it may be difficult to maintain momentum in change processes.