For DC/AC Circuits courses requiring a comprehensive, all inclusive text covering basic DC/AC Circuit fundamentals with additional chapters on Devices. This renowned text offers a comprehensive yet practical exploration of basic electrical and electronic concepts, hands-on applications, and troubleshooting. Written in a clear and accessible narrative, the Seventh Edition focuses on fundamental principles and their applications to solving real circuit analysis problems, and devotes six chapter...

For non-majors and mixed-majors introductory botany (plant biology) courses. Plant Biology focuses students on the function of plants and the role they play in our world. With evolved content and a new organisation, the authors emphasise the scientific method to help students develop the critical thinking skills they need to make sound decisions throughout life. Together, the emphasis on how plants work and the development of critical-thinking skills support the authors' goal of fostering sci...

For courses in Human Physiology Don't just study-visualise, explore and solve problems in human physiology with Principles of Human Physiology! Principles of Human Physiology, 6th Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The 6th Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, sci...

For courses in Java programming Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Early Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complet...

Engage students in the essential principles of economics and demonstrate how they relate to real-life issues facing individuals, businesses, society, and economists today Essentials of Economics, 9th edition provides a clear, concise and accessible introduction to economics, making it the ideal textbook for one-semester or non-specialist courses.

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes,...

Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees.

Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace.

It is inevitable that this new environment will present new ch...

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell's vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new fe...