Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Cambridge English for Nursing Pre-intermediate (CEF level A2) is designed to improve the communication skills and specialist English language knowledge of healthcare professionals, enabling them to work more confidently and effectively. With an emphasis on listening and speaking, the course covers the core areas of nursing with authentic tasks and activities based on everyday scenarios, making the course relevant and motivating. The Student's Book contains an Audio CD and the course is backed...

English Unlimited is a six-level (A1 to C1) goals-based course for adults. Centred on purposeful, real-life objectives, it prepares learners to use English independently for global communication. Through universal topics and activities, and a focus on intercultural competence as a 'fifth skill', this international coursebook helps learners become more sensitive, more effective communicators.

Teaching natural, dependable language, and with CEF goals at its core, it brings real life into the cl...

Optimality Theory's central idea is that surface forms of language reflect resolutions of conflicts between competing constraints. Exercises with chapters 1-7 and sections on further reading. For linguists with a knowledge of derivational Generative Phonology.

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.

This volume examines the philosophy of Avicenna, the greatest philosopher of the Islamic world. Leading scholars deal with his ideas in areas ranging from medicine to theology and his impact on the Christian, Jewish and Muslim traditions. The book is of interest to graduate students of Arabic and medieval philosophy.

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

This richly illustrated, four-colour textbook introduces the art and archaeology of ancient Greece, from the Bronze Age through to the Roman conquest. Suitable for students with no prior knowledge of ancient art, this textbook reviews the main objects and monuments of the ancient Greek world, emphasizing the context and function of these artefacts in their particular place and time. Students are led to a rich understanding of how objects were meant to be perceived, what 'messages' they transm...

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

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