Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern org...

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world...

With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today: New InQuizitive science-based adaptive assessmentA pedagogical programme based on the "testing effect"New ZAPS 3.0 Interactive LabsAuthor-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader

This book is a fresh approach to a calculus based, first course in probability and statistics, using R throughout to give a central role to data and simulation. The book introduces probability with Monte Carlo simulation as an essential tool. Simulation makes challenging probability questions quickly accessible and easily understandable.

Mathematical approaches are included, using calculus when appropriate, but are always connected to experimental computations. Using R and simulation gives a ...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This user-friendly text and atlas combination is filled with clear explanations, art, and micrographs to elucidate key concepts and facilitate learning For more than four decades, this trusted classic has been considered the hands-down best overview of human tissue structure and function. Accessible yet com...

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

Medical students and faculty have long looked to Boron & Boulpaep's Medical Physiology for an unparalleled, comprehensive understanding of complex human physiology. By popular demand, the new Boron & Boulpaep Concise Medical Physiology offers Boron & Boulpaep's authoritative content in a condensed, entry-level presentation that is well-illustrated and student friendly. You'll find the same trusted quality and attention to detail as the parent text, with a logically organized format, clear, in...

Deliver a best practice business continuity and resilience framework guided by ISO 22301:2019 with case studies, templates and practical solutions for any organization.

For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.

This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by maki...

Circuit analysis is the fundamental gateway course for computer and electrical engineering majors. Irwin and Nelms' Engineering Circuit Analysis has long been regarded as the most dependable textbook on the subject. Focusing on the most complete set of pedagogical tools available and student-centered learning design, this book helps students complete the connection between theory and practice and build their problem-solving skills.

Key concepts are explained multiple times in varying formats ...