Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

The tenth edition of Quantitative Chemical Analysis continues to set the standard for learning analytical chemistry with distinguished writing, the most up-to-date content, and now the acclaimed Achieve program, supporting exceptional problem-solving practice. New author Charles Lucy joins Dan Harris, infusing additional subject expertise and classroom experience into this edition.

Macmillan’s new online learning platform, Achieve is the culmination of years of development work put toward c...

This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.

The evolution of a classic The new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform. Achieve is the culmination of years of development work put toward creating the most p...

Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.

Introductory psychology with an evolutionary perspective.

Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.

The authoritative reference written with a framework for understanding.

Lehninger Principles of Biochemistry 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry.

And what can Richard Gere, a beautiful librarian, a struggling priest and a foul-mouthed and troubled young man teach Bartholomew about finding love and happiness?Whatever it is, Bartholomew is in for a lot more than he bargained for . . .'The Good Luck of Right Now is original, compelling, and uplifting . . . His writing is shot through with wit and humanity' Graeme Simsion, author of The Rosie Project

'Maybe it was time I forgot about Nico Peterson, and his sister, and the Cahuilla Club, and Clare Cavendish. Clare? The rest would be easy to put out of my mind, but not the black-eyed blonde . . .'It is the early 1950s. In Los Angeles, Private Detective Philip Marlowe is as restless and lonely as ever, and business is a little slow. Then a new client arrives: young, beautiful, and expensively dressed, Clare Cavendish wants Marlowe to find her former lover, a man named Nico Peterson.Soon Marl...

A Swedish crime writer as thrilling as Mankell, a detective as compelling as Wallander . . .

HÃ¥kan Nesser's astonishingly successful Van Veeteren series continues with the eighth book, The Weeping Girl. Winnie Maas died because she changed her mind . .

. A community is left reeling after a teacher – Arnold Maager – is convicted of murdering his female pupil Winnie Maas. It seems the girl had been pregnant with Maager's child.

Years later, on her eighteenth birthday, Maager's ...