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Studieboeken (94)

21,99
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Marketing 3.0 / 1st edition

From Products to Customers to the Human Spirit

2010 || Hardcover || Philip Kotler e.a. || Wiley

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

85,95
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Fundamentals of Corporate Finance / 5th Global Edition

2022 || Paperback || Jonathan Berk e.a. || Pearson || ook als eBook

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

31,95
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Dynamic Presentations Student's Book with Audio CDs (2)

2014 || Paperback || Mark Powell || Cambridge University Press || met inkijkexemplaar

Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...

59,95
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Genki 1 Textbook: An Integrated Course in Elementary Japanese / 3rd ed.

an Integrated Course in Elementary Japanese

2020 || Paperback || Eri Bonno e.a. || Japan Times

Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.

31,95
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Good to Great

Why Some Companies Make the Leap...And Others Don't

2001 || Hardcover || Jim Collins || HarperCollins

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and ...

32,50
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Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

90,95
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Principles of Marketing / 19th Global Edition

2023 || Paperback || Philip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

39,95
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Genki 1 Workbook: An Integrated Course in Elementary Japanese / 3rd ed.

an Integrated Course in Elementary Japanse

2020 || Paperback || Eri Bonno e.a. || Japan Times

Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.

24,50
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The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

29,95
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The Art of Opportunity

How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking

2021 || Paperback || Marc Sniukas e.a. || Wiley

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...