Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.

Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...

From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures.

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:Part I fo...

Given the importance of understanding mental health at work and the current lack of coverage on workplace mental health, this book provides a holistic overview of the issue targeting the environmental, individual, and group influences of mental health and well-being, as well as the impact on individuals and workplaces.

The monograph presents a comprehensive analysis of the impact of the COVID-19 pandemic on European banking, both at a macro and a micro level. It analyses the impact of the pandemic on bank stability, performance and credit policies, as well as their strategic adjustments to the challenges brought about by the COVID-19 pandemic.

This book is a study of strategic renewal in the consumer co-operative sector, using eleven international case-studies to demonstrate how the concept has been applied over the last fifty years.

This book examines the possibility of using information provided by performance measurement systems in the process of preparing integrated reports.

The book presents an approach anchored in strategic improvisation – a combination of order and chaos. It describes strategic improvisation as a concept, mindset and toolbox for leaders and organizations.