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Studieboeken (471)
Event Sponsorship / 1st edition
2013 || Paperback || Ian McDonnell e.a. || Taylor & Francis
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...
The Economics of Health and Health Care / 8th Edition
International Student Edition
2017 || Paperback || Sherman Folland e.a. || Taylor & Francis
Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...
Flying Off Course
Airline Economics and Marketing
2023 || Paperback || Rigas Doganis || Taylor & Francis
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
2022 || Paperback || Paul Allen || Taylor & Francis
Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.
The book is full of valuable practical insights. It includes interviews and case studies with examples ...
The Six Disciplines of Strategic Thinking
Leading Your Organization Into the Future
2024 || Paperback || Michael Watkins || Veltman Distributie Import Books
How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and b...
Business Skills for the 21st Century
2023 || Paperback || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Food for Life
Your Guide to the New Science of Eating Well
2024 || Paperback || Tim Spector || Veltman Distributie Import Books
'Life-changing' DAVINA McCALL
'A must-read' DR RUPY AUJLA
'Fascinating' NIGELLA LAWSON
'Empowering' LIZ EARLE
**AS HEARD ON THE DIARY OF A CEO PODCAST**
Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.
Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.
Drawing on cutting-edge research and personal insights, Professo...
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
The Fundamentals of Workplace Learning
Understanding How People Learn in Working Life
2010 || Paperback || Knud Illeris || Taylor & Francis
Fundamentals of Workplace Learning is a comprehensive guide to how people learn in the workplace, and the issues and challenges involved. Examining the essential aspects of workplace learning and unravelling the various influences which affect the success of work-based learners, Knud Illeris presents a holistic model to explain how diverse individuals can be encouraged and invited to learn at work. Approaching workplace learning from the perspective of learners as human beings, with complex s...
Soil and Water Contamination / 2nd edition
2013 || Paperback || Marcel van der Perk || Taylor & Francis
Soil and Water Contamination, Second Edition gives a structured overview of transport and fate processes of environmental contaminants. Dealing with all topics essential for understanding and predicting contaminant patterns in soil, groundwater and surface water, it contributes to the formation of a solid basis for adequate soil and water pollution control and integrated catchment management. A unique feature of this work is that it does not treat water and soil pollution as independent proce...