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Studieboeken (67)
Fundamentals of Aviation Operations
2020 || Paperback || Gert Meijer || Taylor&Francis
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.
It explains how the commercial aviation sector is structured and how technological, economic and political forces define...
Fundamentals of Sustainable Development / 3rd edition
2020 || Paperback || Niko Roorda || Taylor & Francis
Fundamentals of Sustainable Development is an accessible and interdisciplinary textbook that introduces the concept of sustainable development to students from across the disciplines from economics, management, teacher education, arts and humanities to the natural and social sciences. The impact of development needs to be considered beyond the narrow focus of economic, ecological or social concerns. This new edition builds upon the second edition’s user-friendly and comprehensive overview o...
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
2020 || Paperback || Rob Fitzpatrick || CreateSpace
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...
Information Systems / 2nd edition
What Every Business Student Needs to Know
2020 || Paperback || Efrem G. Mallach || Taylor & Francis
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.
Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...
Air Transport Management
An International Perspective
2020 || Paperback || Lucy Budd e.a. || Taylor & Francis
Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.
This 2nd edition includes a new chapter on air...
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
Accounting for Non-Accountants / 12th edition
2020 || Paperback || David Horner || Kogan Page Ltd
Learn how to navigate the maze of accounting concepts and financial terms with this guide to the basics of financial and management accounting.
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions. Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-sp...