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Studieboeken (22)
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Economic Approaches to Organization / 6th edition
2017 || Paperback || Sytse Douma e.a. || Pearson || ook als eBook
Now in its fifth edition, Economic Approaches to Organisations remains one of the few texts to emphasize the importance of economic issues and developments in the study of organisations and management. It explains in a non-technical way different economic approaches such as behavioural theory of the firm, game theory, agency theory, transaction cost economics, economics of strategy and evolutionary approaches. This latest edition is packed with practical examples from real-world companies, he...
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Economics of Strategy / 7th edition
2017 || Paperback || David Besanko e.a. || Wiley
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands ...
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Organizational Behaviour / 2nd edition
2017 || Paperback || Timothy Campbell e.a. || Pearson
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-lif...
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Academic Writing Skills for Economics and Business Administration
2017 || Paperback || Bas Karreman e.a. || Boom
Writing a professional text that is easy to read? Many students find this challenging. The Academic Writing Skills for Economics and Business Administration teaches how to get there.
The book may be used as a source of reference. The online course is available on www.academicwritingskillsforeconomics.com
It breaks down the writing process into different skills (Diskits) like structuring, quoting, sentence structure and argumentation. For each skill, students get instruction, rules of thumb ...
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Exploring Entrepreneurship / 2nd edition
2017 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The second edition features ...
Human Resource Management / 8th edition
A Contemporary Approach
2017 || Paperback || Julie Beardwell e.a. || Pearson
This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.
Operations Research: An Introduction, Global Edition
2017 || Paperback || Hamdy Taha || Pearson
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics.
Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of op...
HBR Guide to Dealing with Conflict
Assess the situation. Manage your emotions. Move on
2017 || Paperback || Amy Gallo || Harvard Business Review Press
Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos.
Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each...
Webs of Influence / 2nd Edition
The Psychology Of Online Persuasion
2023 || Paperback || Nathalie Nahai || Pearson
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...