Marketing Fundamentals / Druk 2

This attractively illustrated, full colour edition includes a mix of pan-European and global examples- both successes and failures in business- encompassing the entire field of marketing, including services marketing, B2B marketing and green marketing. The 'Practitioner's Perspectives' and 'Professor's Perspectives' in each chapter offer insightful opinions and powerful ideas on key issues in marketing management. They help bring the marketing fundamentals to life from a global perspective.