Marketing Communication Strategy

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ISBN: 9789001782566
Uitgever: Noordhoff
Verschijningsvorm: Hardcover
Auteur: Ko J.M.G. Floor e.a.
Druk: 1
Pagina's: 578
Taal: Engels
Verschijningsjaar: 2011
Categorie: Communicatie & Talen Marketing Communicatie: algemeen/methoden Marketingcommunicatie & reclame Strategische communicatie
NUR: Marketing

This textbook is designed primarily for students taking introductory courses in marketing and communications as part of their Bachelor or Master degree programmes. However, it can also be greatly advantageous to marketing communications programmes, as well as galvanize the daily activities of marketing and communications managers on the job.