For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

For a two-semester or three-semester course in Calculus for Life Sciences. Calculus for Biology and Medicine, Third Edition, addresses the needs of students in the biological sciences by showing them how to use calculus to analyze natural phenomena-without compromising the rigorous presentation of the mathematics. While the table of contents aligns well with a traditional calculus text, all the concepts are presented through biological and medical applications.

The text provides students with...

Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Con...

For Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. Written by well-known computer scientists, this introduction to database systems offers a comprehensive approach, focusing on database design, database use, and implementation of database applications and database management systems. The first half of the book provides in-depth coverage of databases from the point of view of the database designer,...

With its modern chapter organization and new "Focus on Genomics" boxes, iGenetics: A Molecular Approach reflects the increasing molecular emphasis in today's experimental study of genes while helping students develop problem-solving skills and an appreciation for classic experiments. Although molecular topics are presented first, instructors can assign the chapters in any sequence. Pedagogical features such as chapter-opening "Key Questions" and strategically placed "Keynotes" help students t...

Text only. This product does NOT include a MyFireKit Access Code Card. To purchase the text with a MyFireKit Access Code Card, please use ISBN: 0-13-283000-0 Organized into 17 chapters with completely updated color photographs and accompanied by supporting appendices, this seventh edition, written to the FESHE curriculum, instructs the reader on the skills needed in fire investigation, delving into topics such as fire-related deaths and injuries, fire behavior and sources of ignition.

Remaini...

Advanced vocabulary tests with answers to accompany the popular English Vocabulary in Use Advanced Second Edition reference and practice book. 100 easy-to-use vocabulary tests for advanced learners of English. Test Your English Vocabulary in Use Advanced Second Edition book with answers can be used on its own or along with the English Vocabulary in Use Advanced Second Edition reference and practice book.

It offers a wide variety of enjoyable test types and a clear marking system on each page ...

New edition of a highly successful student textbook. An introductory text for the complete novice in statistics, starting with very basic concepts. It enables students to handle numerical data and critically appraise the statistical methodology in veterinary and animal science literature.

This book provides social work students with a clear and accessible guide to the process of conducting a literature review, giving them the skills, confidence and knowledge required to produce their own successful review.

A quick reference guide to educational assessment, explains all key terms and provides further reading suggestions.