The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...

Creative Writing: A Workbook with Readings provides a complete creative writing course: from ways to jump-start your writing and inspire your creativity, right through to presenting your work to agents and publishers. It covers the genres of fiction, poetry and life writing (including autobiography, biography and travel writing), combining discussions of technique with readings and exercises to guide you step by step towards becoming more adept at creative writing. The second edition has been...

4th edition has more emphasis on inequality, ownership structures, financialization, the changing nature of work, and global as well as economy-wide change and uncertainty. Several chapters include discussion on the impacts of COVID-19 on economic well-being and other macroeconomic outcomes like health and labour markets. General updates, including new data, new exercises and discussion questions. The first three chapters of 3rd edition have now been condensed to two chapters in the 4th editi...

Public speaking textbook grounded in traditional rhetorical theory with historical and contemporary examples

Core text for public speaking or rhetoric courses

Distinguished from other public speaking texts by its grounding in traditional rhetoric and its focus on speaking as an engaged citizen on matters of public concern, compared with texts more focused on business communication

Online resources include instructor's manual with discussion and test questions, web links, and sample materials

Foundations of Sensation and Perception offers a comprehensive and accessible introduction to the science of sensation and perception. It covers all the human senses and answers many questions, such as why movies are so convincing, how ventriloquism works, why things sound different as you get older and why you may feel ill in an aircraft or sea vessel. Full of illustrations and graphs that bring concepts to life, the textbook covers vision, hearing, balance, touch, pain, smell and taste.

It ...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

This book is an accessible introduction to linguistics specifically tailored for teachers of second language/bilingual education. It guides teachers stepwise through the components of language, focusing on the areas of linguistics that are most pertinent for teaching. Throughout the book there are opportunities to analyze linguistic data and discuss language-related issues in various educational and social contexts.

Readers will be able to identify patterns in actual language use to inform th...

This second edition takes the reader further into the heart of using drama for healing. Dr. Emunah offers an expanded understanding of her Integrative Five Phase model, a foundational approach that embraces the wide spectrum of possibilities within the playing field of drama therapy.

Grounded by compassionate clinical examples, including ones that reach over time into deep-seated issues, the book offers tools for action-oriented treatment, embodied therapeutic interventions, and creatively en...

An Introduction to English Grammar provides a comprehensive overview of all aspects of English grammar. The first part of the book (`The Grammar') provides a step-by-step introduction to the key topics in English grammar. The second part (`The Applications') shows how a grasp of these topics can be helpful in resolving usage problems, in developing a clear writing style, and in mastering punctuation and spelling.

A whole chapter, `English in Use', is devoted to illustrating the grammatical fe...