The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

Nursing informatics is the specialty that integrates nursing science with multiple information management and analytical sciences to identify, define, manage, and communicate data, information, knowledge, and wisdom in nursing practice.

Psychoanalysis and Ethics: The Necessity of Perspective is an attempt to look deeply into the relationship between psychoanalysis and ethics, and in particular into the failure of traditional psychoanalytic thinking to recognise the foundational character of ethical values.

The Psychology of Vaccination identifies the social psychological drivers of vaccine mindsets, to explore why some people choose to be vaccinated, some are hesitant, and others refuse. It explores the socio-demographic factors related to vaccine hesitancy and considers the role of motivation in making this health decision.

This pathbreaking book, written by leading thinker in gender and organisations, Elisabeth Kelan, raises awareness of certain forms of gender binarity and inequality that are reinforced through digitalisation, so that organisations can understand more deeply the key issues involved, and how to promote more gender equitable workplaces.

Talking the Talk provides a comprehensive introduction to the psychology of language, written for the reader with no background in the field or any prior knowledge of psychology. It is essential reading for all undergraduate students and those new to the topic, as well as the interested lay reader.

Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage AI to help fulfill the promise of technology in enabling superior business and clinical outcomes.

The intent of this book is to equip all healthcare delivery organizations with a guide for putting the value-based concept into practice. With updated material and case studies, this book defines the practice of value-based health care as Value Management.

Learn to retrain your mind and become more creative and productive with this step-by-step guide to replacing habitual thinking with free thinking.

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.

The book is full of valuable practical insights. It includes interviews and case studies with examples ...