Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Introducing Human Geographies is a ‘travel guide’ into the academic subject of human geography and the things that it studies. The coverage of the new edition has been thoroughly refreshed to reflect and engage with the contemporary nature and direction of human geography. This updated and much extended fourth edition includes a diverse range of authors and topics from across the globe, with a completely revised set of contributions reflecting contemporary concerns in human geography.

Pre...

This second edition presents the principles and components that underlie signaling processes. Intended for undergraduate and graduate students, the book aims to develop a broad conceptual framework through which students can make sense of the myriad pathways used by the cells to communicate.

Cell Signaling provides undergraduate and graduate students with the conceptual tools needed to make sense of the dizzying array of pathways that cells use to detect, process, and respond to signals from ...

This fully revised and updated second edition is an essential introduction to inferential statistics. It is the first introductory statistics text to use an estimation approach from the start and also to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. The estimation approach, with meta-analysis (“the new statistics”), is exactly what’s needed for Open Science.

Key features of this new edition include:Even grea...

The field of educational neuroscience uses new insights about the neural mechanisms of learning to improve educational practices and outcomes. The first volume to bring together the latest knowledge on the development of educational neuroscience from a life-span perspective, this important text offers state of the art, authoritative research findings in educational neuroscience before providing evidence-based recommendations for classroom practice. Thomas, Mareschal, Dumontheil, and the team ...

It has been nearly 20 years since Haglund and Sorg introduced taphonomy to the forensic community as a dynamic, multidisciplinary approach to understanding postmortem change. In the past 2 decades, taphonomy has grown significantly in both its importance and its range of applications. This Second Edition reflects two decades of forensic taphonomy research and application.

Fully updated with DNA implications, chemical variability in decomposition, microenvironments and a host of topics, the bo...