Designed to reduces students' anxieties and minimize unnecessary formulas, this fourth edition provides a comprehensive introduction to basic statistical designs and analyses.

Understanding Racism systematically examines the theories and theorists that have contributed the most to our contemporary understanding of racism in its various forms—making it easier for students to understand the multiple dynamics of how racism operates.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

Introducing mixed methods alongside basic research theory and principles, this text fully integrates mixed methods into the research methods foundation, providing a straightforward introduction to the topic.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.

An invaluable step-by-step, pedagogically engaging guide to data management in R for social science researchers. This book shows students how to recode and document data, as well as how to combine data from different sources, or import from statistical packages other than R.

A very practical guide teaching students everything they need to know to successfully apply theory, methods and approaches in real-life practice.