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Resultaten (856)
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
Inside Track to Writing Dissertations and Theses
2009 || Paperback || Neil Murray e.a. || Pearson
Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren Keegan || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Mastering Operational Risk / 2nd edition
A practical guide to understanding operational risk and how to manage it
2013 || Paperback || Tony Blunden e.a. || Pearson
A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.
Signals and Systems / 2nd New International Edition
2013 || Paperback || Willsky Alan e.a. || Pearson
For undergraduate-level courses in Signals and Systems. This comprehensive exploration of signals and systems develops continuous-time and discrete-time concepts/methods in parallel -- highlighting the similarities and differences -- and features introductory treatments of the applications of these basic methods in such areas as filtering, communication, sampling, discrete-time processing of continuous-time signals, and feedback. Relatively self-contained, the text assumes no prior experience...
Agile Software Development
2013 || Paperback || Robert C. Martin || Pearson
For courses in Object-Oriented Design, C++ Intermediate Programming, and Object-Oriented Programming.Written for software engineers "in the trenches," this text focuses on the technology-the principles, patterns, and process-that help software engineers effectively manage increasingly complex operating systems and applications. There is also a strong emphasis on the people behind the technology. This text will prepare students for a career in software engineering and serve as an on-going educ...
Critical Thinking / 3rd edition
Tools for Taking Charge of Your Learning and Your Life: Pearson New International Edition
2013 || Paperback || Richard Paul e.a. || Pearson
For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...
