Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the design of twenty-first-century computing and the demands for improved user experience (UX). It brings together the key theoretical foundations of human experiences when people interact with and through...

For courses in introductory statistics. Statistics: Informed Decisions Using Data gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that is filled with ideas and strategies that work in today's classroom.

His practical emphasis resonates with students and helps them see that statistics is connected, not only to individual concepts, but also with the world at large.

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

The right route for every learner

Roadmap is a new, eight-level general English course for adults that recognises every class is different, every learner is unique. Roadmap's rich content and flexible organisation allows teachers to personalise their lessons to give learners the specific language training they need to progress. Engaging and clearly-organised with an extensive range of support materials, Roadmap makes lessons easy to prepare and fun to teach. Find out more at english.com/roadmap

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. This flexible text allows instructors to adapt to various course emphases (theory, methodology, applications, and numerical methods) and to use commercially available computer software.

The Students' Book has a motivating DVD spread at the end of every unit. Based on authentic clips from the BBC's rich archive, these lessons are designed to consolidate language and act as a springboard for further speaking and writing tasks. Twelve units with 90 to 120 hours of teaching material.

Comprehensive Language Bank with detailed explanations and extra practice. Photo bank to expand vocabulary Audio and video scripts Refreshed with new visuals and texts, including content from the BB...

'This detailed and informative textbook's articulate, precise and accessible style allows students to grasp the basics of social work law. As such, it should be required reading for all student social workers.'Dr Kenneth McLaughlin, Manchester Metropolitan University "This is an excellent social work law text, which ... has been my core text for my teaching for 14 years.

It is an excellent resource in terms of identifying case law ...and [for] exercises/case studies that can be used to suppor...

For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.

Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teaching Modules...