From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for today's communication challenges. Crucial Conversations provides powerful skills to ensure every conversation¿especially difficult ones¿leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to ge...

"The magic shared in these pages is actionable advice on how you can lead the change in your organization to develop your people and create a durable culture of innovation."- James P. Womack, coauthor of The Machine That Changed the World and Lean Thinking, and founder of the Lean Enterprise Institute

"This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading edge practices that give the reader a wealth of inform...

"Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play―and enrich our lives in every way."--Next Big Idea Book Club "One of the most important lessons we can learn in this technology-driven world."

--Soledad O'Brien, broadcast journalist and producer "Susan McPherson's depth, candor, and care position The Lost Art of Connecting as much more than a career ...

From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.To address the growing crises confronting the global health sector, health systems need to deliver better health outcomes to patients for the money spent, an approach known as value-based health care. Contrary to traditional approaches to health-systems reform that emphasize ...

The bestselling classic from the "Sherlock Holmes of Accounting"-updated to reflect the key case studies and most important lessons from the past quarter century.

This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:

.Corporate cultures that incentivize dishonest practices.The latest tricks companies use to exaggerate revenue and earnin...

"Combining machine learning and economics to optimize, automate, and accelerate business decisions"--

Harness the power of "zero transaction costs" to ensure long-term success in every new business propositionVeteran venture capitalist Dermot Berkery has come up with a completely new construct for spotting the great business propositions of tomorrow using fundamental economics-transaction cost economics-and he shares all his secrets with you in The Zero Transaction Cost Entrepreneur.Eliminating transaction costs between customers and businesses can transform the customer experience and unleas...