Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

The fascinating story of the Venetian who helped to map the World during the Renaissance, by the author of A Venetian Affair and Autumn in Venice.

International Political Economy in the 21st Century offers students an engaging and coherent foundation to the subject. It considers traditional and alternative approaches to IPE, and in doing so elucidates key concepts, assumptions and the intellectual and historical context in which they arose and developed.

This self-contained monograph reports the recent approaches, methods and practices of technology-enabled personalized learning. It serves to provide some useful references for researchers and practitioners in the field in conceptualizing and deploying personalized learning.

This edited volume explores the notion of “artifice” in modern visual culture, ranging from the eighteenth century to the present, in countries around the globe.

Artifice has been regarded as a primarily Western phenomenon, playing as it does a central role in European art theory since the Renaissance. This volume proposes that artifice is better understood as a transcultural artistic phenomenon and requires far broader conceptualization across international contexts. It acquaints readers...

Armageddon: The Battle for Germany 1944-45 is the stunning bestseller from one of Britain's most highly regarded military historians.

Bestselling author and social media sensation Alice Loxton brings us a scintillating new history of Britain, told through eighteen figures in British history at the age of eighteen.

In ?Humans Are Doomed To Go Extinct', an article in Scientific American published in November 2021, veteran Nature editor Dr Henry Gee predicted that Homo sapiens is on a rapid one-way ride to extinction. The article provoked media coverage and comment around the world. In The Decline and Fall of the Human Empire, Gee expands the themes of his much-discussed article to book length, charting both the rise as well as the fall of humans.

After 10,000 years of exponential growth, the rat...

Explore an A-Z of everything you need to know about the masterful movies of Quentin Tarantino, from AK-47 to "Zed's dead, baby" and everything in between.

With hundreds of entries covering every facet of Tarantino's work - from inspiration and influences to his most frequent collaborators and little-known cameos - A Quentin Tarantino Dictionary is a stylish guide to the wonderful world of this visionary filmmaker.

Written by author and film critic Helen O'Hara (Empire, BAFTA...