Ed Sarafino and Timothy Smith draw from the research and theory of multiple disciplines in order to effectively demonstrate how psychology and health impact each other. The newly updated 9th Edition of Health Psychology: Biopsychsocial Interactions includes a broader picture of health psychology by presenting cross-cultural data. Furthermore, international examples are also included to further explore the psychologist's perspective of health issues around the world and highlight what works in...

Now in its sixth edition, Work in the 21st Century: An Introduction to Industrial and Organizational Psychology by Jeffrey M. Conte and Frank J. Landy is the most current and engaging text for the industrial and organizational (I-O) psychology course.

The text ties together themes and topics such as diversity, cognitive and physical abilities, personality, emotional intelligence, technology, multicultural dynamics, and evidence-based I-O psychology in a way that explores the rich and intrigui...

The third edition of Global Politics: A New Introduction continues to provide a completely original way of teaching and learning about world politics. The book engages directly with the issues in global politics that students are most interested in, helping them to understand the key questions and theories and also to develop a critical and inquiring perspective. Completely revised and updated throughout, the third edition offers up-to-date examples engaging with the latest developments in gl...

Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory.

The authors present the material in an accessible s...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

This fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complex...

A History of Europe in the Modern World delves into how Europe's history has contributed to the development of the modern world and an increasingly global society. The twelfth edition of this classic text links specific nations, movements, and landmark events in European history to broader historical themes and problems that have shaped the contemporary era. Readers of this text will learn about Europe's past within the context of key historical trends, including the rise of industry and a gl...