Marketeers have been working on the customer journey for years, but when it comes to the employee journey, Communications and HR professionals are only just getting started. It is time to pick up the pace, because labour shortages are only getting worse. Employees of all generations choose the organisation that ties in with their own identity, purpose, wishes and needs, so to survive these days, your organisation needs to create a great employee journey. Only then will the right talent choose...

Our societies, institutions and social fabric are currently in the early stages of the third revolution of humanity, the Digital Civil Revolution. Disruption is not restricted to markets. The same technologies that cause and fuel it are giving citizens more knowledge and information, more public and political influence, and tools to organize themselves and so to disrupt politics, democracy and public services. This totally transforms the media landscape, public opinion, political debate, and ...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Constituting a large percentage of everyday diagnostic practice, melanocytic pathology is a complex and challenging area with many difficult-to-diagnose lesions. This highly illustrated reference, written by three of the world's leading dermatopathologists, provides authoritative guidance in the accurate diagnosis of even the most challenging pigmented skin tumors, helping you avoid pitfalls and recognize mimics. Covers nearly every variant of melanocytic tumors you're likely to see.

Emphasiz...

Comprehensive and practice-oriented, the fully updated 3rd Edition of this easy-to-use text covers the full range of obstetric and gynecologic pathology, including information on treatment and patient management. Written largely by the pathology and clinical faculty at Harvard's Brigham and Women's Hospital, it covers the most up-to-date information available in the field, including molecular genetics and diagnostics. Drs. Christopher P. Crum and Marisa R. Nucci are joined by new editors Scot...

Pharmacology and physiology are the foundation of every anesthesia provider's training and clinical competency. Pharmacology and Physiology for Anesthesia: Foundations and Clinical Application, 2nd Edition, delivers the information you need in pharmacology, physiology, and molecular-cellular biology, keeping you current with contemporary training and practice. This thoroughly updated edition is your one-stop, comprehensive overview of physiology, and rational anesthetic drug selection and adm...

In this fully revised and updated third edition of China in the 21st Century: What Everyone Needs to Know, Jeffrey Wasserstrom and Maura Elizabeth Cunningham provide cogent answers to the most urgent questions regarding the newest superpower, and offer a framework for understanding China's meteoric rise from developing country to superpower. Focusing their answers through the historical legacies--Confucian thought, Western and Japanese imperialism, the Mao era, and the massacre near Tiananmen...

In a multidisciplinary field such as energy, Hydrogen and Fuel Cells stands out by covering the entire width of hydrogen production and usage technologies, giving detailed descriptions of not just one but the range of very different fuel cells that have been developed or are under development. In one volume, respected experts Bent Sorensen and Giuseppe Spazzafumo provide all the basic scientific theory underlying hydrogen and fuel cell technologies, but at the same time present applications a...

Computational Analysis and Understanding of Natural Languages: Principles, Methods and Applications, Volume 38, the latest release in this monograph that provides a cohesive and integrated exposition of these advances and associated applications, includes new chapters on Linguistics: Core Concepts and Principles, Grammars, Open-Source Libraries, Application Frameworks, Workflow Systems, Mathematical Essentials, Probability, Inference and Prediction Methods, Random Processes, Bayesian Methods,...