The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

Widely considered to be the most comprehensive and accessible textbook in the field of Cognitive Psychology Emphasis on applied cognition with 'in the real world' case studies and examples. Comprehensive companion website including access to Primal Pictures' interactive 3D atlas of the brain, test simulations of key experiments, multiple choice questions, glossary flashcards and instructor PowerPoint slides. Simple, clear pedagogy in every chapter to highlight key terms, case studies and furt...

Most of economics takes politics for granted. Through some (often implausible) assumptions, it seeks to explain away political structures by characterizing them as stable and predictable or as inconsequential in understanding what goes on in an economy. Such attempts are misguided, and this book shows how governments and political institutions are composed of people who respond to incentives and whose behavior and choices can be studied through the lens of economics.

This book aims to bridge ...

A History of Psychology places social, economic, and political forces of change alongside psychology’s internal theoretical and empirical arguments, illuminating how the external world has shaped psychology’s development, and, in turn, how the late twentieth century’s psychology has shaped society. Featuring extended treatment of important movements such as the Enlightenment and the Scientific Revolution, the textbook approaches the material from an integrative rather than wholly linear...

The newly updated third edition provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved. It has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development. The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions.

It highlights how development cannot be considered as a neu...

The Athletic Skills Model offers an alternative to dominant talent development theories in the form of holistic broad-based movement education, focusing on health and wellbeing. It places the emphasis on 'physical intelligence' - including attributes such as agility, flexibility and stability - through adaptable and varied training programmes, creating a skilled athlete before introducing sport specialization. The book sets out the scientific underpinnings of the ASM before going on to offer ...

Community Psychology, 6th Edition offers an easy-to-navigate, clearly organized, and comprehensive overview of the field, with theoretical roots that carry over to practical applications. Presenting the concepts of community psychology and social change, these concepts are then applied to various systems addressing the human condition: mental health, medical, public health, school, legal, and industrial/organizational. Through a unique three-part approach, including concepts, interventions, a...

The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between th...

Now in its third edition Poetry: The Basics remains an engaging exploration of the world of poetry. Drawing on examples ranging from Chaucer to children's rhymes, Cole Porter to Carol Ann Duffy, and from around the English-speaking world, it shows how any reader can understand and gain more pleasure from poetry. Exploring poetry’s relationship to everyday language and introducing major genres and technical aspects in an accessible way, it is a clear introduction to how different types of po...

This clear and engaging book offers readers an introduction to European Literary History from antiquity through to the present day. Each chapter discusses a short extract from a literary text, whilst including a close reading and a longer essay examining other key texts of the period and their place within European Literature. Offering a view of Europe as an evolving cultural space and examining the mobility and travel of literature both within and out of Europe, this guide offers an introduc...