The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Now in its fifth edition, The Historian’s Toolbox is designed to help students become skilled in the intellectual process and craft of history, offering an overview of the field and techniques for reading and writing about history.

Mixing Secrets for the Small Studio is the best-selling primer for small-studio enthusiasts who want chart-ready sonics in a hurry, and this extensively updated third edition now contains sections on DSP phase-linearization, loudness normalisation, oversampling, mixing from stems, frequency shifting, and analogue summing.

Fully revised, updated and extended to include the momentous developments of 2020, this fourth edition of Peter Rietbergen's highly acclaimed Europe: A Cultural History is a major and original contribution to the study of Europe. The book examines the structures of culture in this part of Eurasia from the beginnings of human settlement on to the genesis of agricultural society, of greater polities, of urban systems, and the slow transitions that resulted in a (post-)industrial society and the...

The new edition of Personality Disorders continues to provide an in-depth guide to personality disorders, assessment, and treatment, across varied patient groups and settings. Grounded in scholarly review and illustrated with a diversity of case studies, this book covers familiar ground with comprehensive detail, including the description of personality disorders, diagnosis, epidemiology, aetiology, and treatment strategies. Furthermore, this new edition reflects changes in the new ICD-11 and...

Finite Element Modeling and Simulation with ANSYS Workbench 18, Second Edition, combines finite element theory with real-world practice. Providing an introduction to finite element modeling and analysis for those with no prior experience, and written by authors with a combined experience of 30 years teaching the subject, this text presents FEM formulations integrated with relevant hands-on instructions for using ANSYS Workbench 18. Incorporating the basic theories of FEA, simulation case stud...

The main objective of Introduction to Group Therapy is to give the reader a solid understanding of group therapy while simultaneously creating scholars in the group therapy paradigm. This unique book combines theory and practice in a reader-friendly format, presenting practical suggestions to guide both students and novice group therapists through the nuts and bolts of running a group. This third edition continues the clinically relevant and highly readable work of the previous editions, demo...