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Resultaten (811)
Marketing: Real People, Real Choices / 11th Global Edition
2022 || Paperback || Michael Solomon e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.
Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...
Information Systems Today: Managing in the Digital World, Global Edition (e-book)
2022 || E-book via Bookshelf || Joseph Valacich e.a. || Pearson
This book has case studies so students can understand how and why information systems are essential in todays evolving business landscape. These cases studies highlight real-world companies, technologies, and issues that illuminate different topics. It aligns concepts with the latest trends, exploring how the rise different applications cloud/mobile computing affect information systems.
Physics for Scientists and Engineers / 5th Global Edition
A Strategic Approach with Modern Physics
2022 || Paperback || Randall Knight || Pearson
For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.
The text p...
Operations Management: Sustainability and Supply Chain Management / 14th Global Edition
2023 || Paperback || Jay Heizer e.a. || Pearson
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...
Essentials of MIS / 15th edition
2023 || Paperback || Kenneth Laudon e.a. || Pearson
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.
The 15th Edition features 4 all new cases per chapter and integrates new examples of today's companies using ...
Developing Management Skills / 10th Global Edition
2023 || Paperback || David Whetten e.a. || Pearson
For undergraduate and graduate principles of management and management skills courses Skills development for tomorrow's managers Whetten's Developing Management Skills has become the standard text in learning hands-on management. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way. Updated for tomorrow's managers, ...
Financial Management for Decision Makers / 10th edition
2024 || Paperback || Peter Atrill || Pearson
Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offe...
Now We're Talking:
How to discuss what really matters
2024 || Paperback || Sarah Rozenthuler || Pearson
This book gives you the practical tools to overcome the obstacles stopping you from having a difficult conversation. Move from avoidance or breakdown to breakthrough.
Work Psychology / 8th edition
Understanding Human Behaviour In The Workplace
2025 || Paperback || John Arnold || Pearson
Marketing Communications / 8th edition
A European Perspective
2025 || Paperback || Patrick de Pelsmacker || Pearson
Gain insight into the key concepts, techniques and applications of marketing communications
Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...
