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Resultaten (811)
vandaag verzonden
Customer Relationship Management
2013 || Paperback || Ed Peelen e.a. || Pearson
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...
Cultural Anthropology: A Global Perspective / 8th edition
Pearson New International Edition
2013 || Paperback || Raymond Scupin || Pearson
Societal Organization and Globalization in Cultural Anthropology Cultural Anthropology: A Global Perspective provides students with an introduction to cultural anthropology through a traditional holistic and integrative approach. Organized by societal type, this book's primary emphasis is on applied anthropology, with a strong coverage of globalization. Additionally, it emphasizes three unifying themes: 1) the diversity of human societies and cultural patterns the world over, 2) the similarit...
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Elements of Ecology / 9th Global Edition
2015 || Paperback || Robert Smith e.a. || Pearson
Elements of Ecology, Ninth Edition continues to explain ecological processes clearly and concisely, with a greater emphasis on the relevance of ecology to everyday life and the human impact on ecosystems. This dramatically revised edition discusses issues of human ecology throughout the text and provides a greater variety of opportunities for students to learn, practice, and develop quantitative and analytical skills. Current research examples and other content updates are supported by more ...
Optics / 5th Edition
2016 || Paperback || Eugene Hecht || Pearson
For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...
Developing Management Skills/ 9th edition (e-book)
2021 || E-book via Bookshelf || David Whetten e.a. || Pearson
Skills Development for Tomorrows managers
In its Ninth Edition, Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way.
Updated for tomorrows managers, this text features contemporary examples, new skill assessments ...
Fundamentals of Database Systems / 7th edition
2020 || Paperback || Ramez Elmasri e.a. || Pearson || ook als eBook
For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, seni...
The Little, Brown Handbook / 13th Global edition (e-book)
2015 || E-book via Bookshelf || H. Fowler e.a. || Pearson
For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical r...
Model Business Letters, Emails and Other Business Documents / 7th edition (e-book)
2022 || E-book via Bookshelf || Shirley Taylor || Pearson
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
Historical and Conceptual Issues in Psychology / 3rd Edition
2023 || Paperback || Marc Brysbaert e.a. || Pearson
Engage with key historical and conceptual issues in psychology Historical and Conceptual Issues in Psychology, 3rd Edition, by Brysbaert & Rastle offers a unique and engaging introduction to key historical and conceptual issues in psychology. The text draws on a broad range of issues and themes, both contemporary and historical, helping you understand the philosophical context from which psychology has emerged as a discipline. Every chapter reflects the newest findings and insights in the fie...
