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21,95

 Levertijd: 11 werkdagen

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The Brand Gap / 2nd Edition

Revised Edition

2020 || Paperback || Marty Neumeier || Pearson

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

20,90

 Levertijd: 5 werkdagen

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Inside Track to Writing Dissertations and Theses

2009 || Paperback || Neil Murray e.a. || Pearson

Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.

68,90

 Levertijd: 5 werkdagen

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Organization Theory

Challenges and Perspectives

2023 || Paperback || John McAuley e.a. || Pearson

?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...

80,95

 Levertijd: 5 werkdagen

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Global Marketing Management / 8th International Edition

2013 || Paperback || Warren Keegan || Pearson

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

60,95

 Levertijd: 6 werkdagen

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Mastering Operational Risk / 2nd edition

A practical guide to understanding operational risk and how to manage it

2013 || Paperback || Tony Blunden e.a. || Pearson

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

89,37

 Vandaag besteld,
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met 5% korting 84,90

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Topology

Pearson New International Edition

2025 || Paperback || James Munkres || Pearson

98,95

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Signals and Systems / 2nd New International Edition

2013 || Paperback || Willsky Alan e.a. || Pearson

For undergraduate-level courses in Signals and Systems. This comprehensive exploration of signals and systems develops continuous-time and discrete-time concepts/methods in parallel -- highlighting the similarities and differences -- and features introductory treatments of the applications of these basic methods in such areas as filtering, communication, sampling, discrete-time processing of continuous-time signals, and feedback. Relatively self-contained, the text assumes no prior experience...

72,95

 Levertijd: 5 werkdagen

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Agile Software Development

2013 || Paperback || Robert C. Martin || Pearson

For courses in Object-Oriented Design, C++ Intermediate Programming, and Object-Oriented Programming.Written for software engineers "in the trenches," this text focuses on the technology-the principles, patterns, and process-that help software engineers effectively manage increasingly complex operating systems and applications. There is also a strong emphasis on the people behind the technology. This text will prepare students for a career in software engineering and serve as an on-going educ...

67,50

 Levertijd: 5 werkdagen

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Critical Thinking / 3rd edition

Tools for Taking Charge of Your Learning and Your Life: Pearson New International Edition

2013 || Paperback || Richard Paul e.a. || Pearson

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

78,95

 Levertijd: 5 werkdagen

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Strategy

2013 || Paperback || Cornelis A. De Kluyve e.a. || Pearson

For undergraduate and graduate strategy courses. Gain a strategic edge in todays business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

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Resultaten (985)

The Brand Gap / 2nd Edition

Inside Track to Writing Dissertations and Theses

Organization Theory

Global Marketing Management / 8th International Edition

Mastering Operational Risk / 2nd edition

Topology

Signals and Systems / 2nd New International Edition

Agile Software Development

Critical Thinking / 3rd edition

Strategy

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