Developing scientific literacy at an introductory level.

This title is focussed on developing scientific literacy at an introductory level. It presents scientific concepts whilst exploring the real impact of psychology across different cultures. As well as dedicating time to the science of psychology, this book discusses gender, sexuality, diversity and inclusion, helping students to connect concepts to real life examples. It presents concepts in an approachable way keeping things current a...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

Principles of Life is engaging, active, and focused on skills.

Research shows that when students engage with a course, it leads to better outcomes. Principles of Life 3e Digital Update is now supported in Achieve, Macmillan’s new online learning system for biology. Achieve supports PoL’s holistic solution that has been designed from the ground up to actively engage students in mastering concepts and becoming skilled at solving biological problems. Achieve includes thoughtfully curated as...

The ideal text for students new to pharmacology based on the latest research and newest formulations.

Julien’s Primer of Drug Action continues to evolve side by side with the field it covers providing a thoroughly up to date look at psychotherapeutic and recreational drugs, including the latest research and the newest formulations. It introduces important concepts to build a strong foundation for students and then applies them to the most common recreational and psychotherapeutic drugs. Wri...

The gold standard in analytical chemistry, Dan Harris' Quantitative Chemical Analysis provides a sound physical understanding of the principles of analytical chemistry and their applications in the disciplines. Dan Harris presents the subject in a rigorous, readable and interesting manner, lucid enough for non-chemistry majors but containing the depth required by advanced undergraduates. For the first time since the book was published in 1978, Harris has worked with a new contributing author,...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Sound Foundations is an ideal introduction to the English phonological system and an invaluable resource both for teachers of full pronunciation courses and for those who sould ismply like to improve the quality of their work on pronunciation. It offers information on pronunciation systems as well as practical activities which can be used in pronunciation classes and in regular language lessons. The discovery approach means both you and your students learn through physically experiencing how ...

Now in its sixth edition, Vector Calculus helps students gain an intuitive and solid understanding of this important subject. The book's careful account is a contemporary balance between theory, application, and historical development, providing it's readers with an insight into how mathematics progresses and is in turn influenced by the natural world.

Expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies, Essentials of International Economics takes a modern approach to make the material more accessible.

Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .

In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...