Sterke taal heeft meer impactWaarom is de ene tekst wel effectief en de andere niet? Hoe komt het dat je bij de ene toespraak wel tot tranen toe geroerd bent, terwijl een andere je niet raakt? Waarom belanden sommige brochures ongelezen in de prullenbak en worden andere wél gelezen? Teksten over exact hetzelfde onderwerp kunnen sterk verschillen, ze spreken mensen wél of niet aan, komen sterk of minder sterk over. Waarom is dit zo? Als je weet hoe taal werkt, kun je er je voordeel mee doen....

In De handstand zijn vijfentwintig gedichten over Teylers Museum gebundeld, geschreven door Fred Pelt, die 28 jaar bij het museum werkzaam was als tentoonstellingsmaker. Objecten uit de collectie, het monumentale gebouw en gebeurtenissen inspireerden hem tot deze gedichten. Ze geven op een bijzondere manier een beeld van de verhalen van het oudste museum van Nederland.

Brussels-born Frederic de Pryck is a multilingual engineer with

long experience in international company management at CEO

level, and business consultancy .

As the Representative of the State of Utah in Europe from 1994

to 2014, he visited many European countries to assist Utah

companies finding business partners in Europe.

During these trips he was often struck by the large differences

in culture and business etiquette among and even within

European countries.

He always shared these insights...

A detailed overview of the theories, concepts, research methods, and findings in the field of language policy is provided here in one accessible source. The author proposes new methodological, theoretical, and conceptual directions and offers guidance for doing language policy research.

The reissue of this work as a Routledge Classic brings some radical ideas to a new audience, and argues persuasively for a totally new way of reading. As such, it is an essential work for anyone interested in the development of literary theory.

This edition will include a new introduction by the author which updates the theories within the text and ensure its relevance in cultural theory today.

In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.

Drawing on linguistic theory and social semiotics, the third edition of this best-selling text guides ...

Now in its second edition, Introduction to Instructed Second Language Acquisition continues to present a cohesive view of the different theoretical and pedagogical perspectives that comprise instructed second language acquisition (ISLA). Loewen provides comprehensive discussions of the theoretical, empirical, and pedagogical aspects of a range of key issues in ISLA, and has added to this edition a comprehensive exploration of the relationship between ISLA research and second language pedagogy...

Agir, interagir et apprendre avec plaisir

Coopérer pour construire du sens et résoudre des missions concrètes

Réfléchir ensemble au fonctionnement de la langue, pas à pas et en spirale

S'ouvrir aux autres et se détendre par des découvertes culturelles et des jeux

Développer et partager les stratégies d'apprentissage

Perfectionner sa prononciation avec 34 vidéos de phonétique

Faciliter et enrichir sa pratique d'enseignant avec le guide classe

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...