In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.

A major new contribution to the field of qualitative data analysis, this book sets out the theory and practice of dialogical approaches.

The first handbook to provide a state-of-the-art overview of the whole field of QDA, and a must-have for all qualitative researchers

An ideal starter text for those new to the field, this second edition has new examples from a range of social science disciplines, as well as a brand new companion website, making it even more valuable to even more students

This is a unique methodological resource drawing together contributions from leading scholars across the social sciences, each offering insights into particular measurement-related challenges they have confronted and how they have addressed them.

This cutting-edge overview explores big data and the related topic of computer code, examining the implications for education and schooling for today and the near future.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

Written with Jean McNiff's trademark enthusiasm and accessibility, this book - complete with a practical workbook - gives readers all they need to be able to do action research in their own context with confidence.