Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle guides readers on the fundamentals of cognitive ethnography. The focus of this qualitative technique is collecting data from interviews. This brief text covers using this method from starting a research project to writing a report.

This book seeks to guide the student through the practical issues of doing conversation analysis, while providing the theoretical foundation for making research decisions. Each chapter highlights the challenges, debates, and important questions that arise in discursive research projects.

Written by the leading name in the field, this is an engaging introduction to the main concepts in both quantitative and qualitative research methods in sport, exercise, kinesiology and health. Conversational in tone yet thoroughly comprehensive.