This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.

Offering students the opportunity to determine and understand statistical analysis by first choosing the answers to basic design questions, readers will find that this hands-on book simplifies a complex research design into a few basic components.

A step-by-step guide to writing empirically focused research papers, this new introduction covers areas from formulating a hypothesis and doing pre-research, to managing both qualitative and quantitative data, through to preparing work for publication.

Outlining the principles of research design, this second edition will help the reader think through the questions they need to ask before embarking on their research.

Introducing the theory and practice of conversation, discourse and document analysis, this book proves how useful these methods are in addressing key questions in the social sciences.

Packed with examples from across the social sciences, this book helps students and researchers alike in turning systematic reviews into recommendations for policy and practice.

An engaging, practical introduction to research methods, guiding students through the challenges of developing a project, with abundant examples, activities and digital resources.