This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Offering students the opportunity to determine and understand statistical analysis by first choosing the answers to basic design questions, readers will find that this hands-on book simplifies a complex research design into a few basic components.

A step-by-step guide to writing empirically focused research papers, this new introduction covers areas from formulating a hypothesis and doing pre-research, to managing both qualitative and quantitative data, through to preparing work for publication.

Constructing Social Research is an innovative text that can serve as an introduction to social research methods course, or as a capstone to an advanced course introducing a social scientific discipline. Rather than offer an inventory of data collection and analysis techniques, its primary goal is to show unity within the diversity of activities that are called social research.

To make meaningful contributions and to drive innovation, designers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for Designers is a guide to this new, evidence-based creative process.

This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion ...

An engaging, practical introduction to research methods, guiding students through the challenges of developing a project, with abundant examples, activities and digital resources.

With a calming, reassuring tone, Nicholas Walliman gives students the ability and confidence to plan, design, and prepare for a research project.