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Resultaten (62)
Public Relations
A Managerial Perspective
2022 || Paperback || Danny Moss e.a. || SAGE
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Consumer Behavior: Buying, Having, and Being, Global Edition (e-book)
2022 || E-book via Bookshelf || Michael Solomon || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investiga...
