Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

A fun, well-structured collection of facts and trivia about the climate.

For courses in introductory statistics. Statistics: Informed Decisions Using Data gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that is filled with ideas and strategies that work in today's classroom.

His practical emphasis resonates with students and helps them see that statistics is connected, not only to individual concepts, but also with the world at large.

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. This flexible text allows instructors to adapt to various course emphases (theory, methodology, applications, and numerical methods) and to use commercially available computer software.

This text offers the first book-length introduction to more-than-human geography, exploring its key ideas, main debates, and future prospects.

Invitation to Oceanography, Eighth Edition introduces students to the key concepts from geology, chemistry, physics, and biology as it relates to ocean environments and processes. This comprehensive text helps students learn how scientists interpret data, taking raw knowledge and transforming it into real understanding. As concepts are explained and described with words and numbers, students can apply their learning using questions at the end of each chapter, including the Review of Basic Con...

With over two decades of classroom experience, Michael Passer knows how to guide students through the ins and outs of research methods. In this remarkable text, Passer's experience leads to chapters filled with clear explanations, resonant examples, and contemporary research from across the breadth of modern psychology, all while anticipating common questions and misunderstandings. The new edition has been fully updated to reflect the latest APA style guidelines, as well as the updated APA Co...

Now available with Macmillan's new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations. Achieve for Introduction to the Pr...

A unique blend of novel and textbook from bestselling author Andy Field that provides a complete introduction to statistics - alongside a terrifying probability bridge, zombies and a talking cat.

Kosmologie is een lastige wetenschap – niemand kan zijn eigen sterren, planeten of sterrenstelsels maken om zijn theorieën te testen. Maar de afgelopen decennia is er een nieuw soort natuurkunde ontstaan om de kloof tussen theorie en experiment te dichten. Door gebruik te maken van de kracht van moderne supercomputers, hebben kosmologen simulaties gebouwd die nieuwe inzichten bieden in de diepe geschiedenis van ons

universum, waardoor eeuwenoude ideeën voor het eerst kunnen worden getest....