Het boek Marketing en sales is speciaal geschreven voor (startende) ondernemers en biedt een praktische gids voor het opbouwen en uitbreiden van een succesvolle hospitality onderneming. Het behandelt onderwerpen zoals doelgroepbepaling, marketingstrategieën, verkooptechnieken en gastgericht ondernemen. Het doel is om je handvatten te bieden voor het effectief en duurzaam positioneren van je bedrijf in de markt.

Dit boek begeleidt je stap voor stap in het proces van het omzetten van je purpos...

Gender in Management by Gary N. Powell provides a comprehensive survey and review of the literature on sex, gender, and organizations, including research-based strategies for promoting an organizational culture of diversity, equity, and inclusion.Â

Bestselling author Stella Cottrell taps into her tried and tested formula for learning and brings students the essential guide to producing top-quality dissertations and project reports. The book breaks down this process into manageable chunks and covers everything from preparation and planning through to conducting research and writing up the finished article. Packed with dozens of hands-on activities and quotes from real students, this book demystifies dissertations and project reports and ...

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services—from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes—this text offers an inside view that helps students gain a true understanding of how operations work within an organization.

This 14th ...

Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core content of principles of accounting courses in a fresh format designed to help you succeed. The text's pedagogy and content use leading methods in teaching critical foundational and emerging topics in the field of accounting, all tested in class by the authors themselves.

With this in mind, the 8th Edition continues its focus on readability and student comprehension. Added emphasis on data analytics and g...

Starting Out with Python® introduces programming concepts and problem-solving skills using Tony Gaddis' accessible approach. Written for novice programmers, Gaddis uses easy-to-understand language to introduce concepts. Control structures are explained, then classes and GUI applications. Every chapter includes clear and easy-to-read code listings, practical real-world examples, focused explanations and an abundance of exercises. As you progress through the text, you'll learn to recognize how...

Accounting and Finance for Non-Specialists 13th edition provides an excellent foundation for your future career in business, as it covers techniques widely used in financial accounting, management accounting, and financial management. Easy-to-read and use, the book is also filled with up-to-date examples of real-life financial issues.

The ability to demonstrate critical thinking is essential for students who seek to achieve good grades at university but it typically creates a lot of confusion and anxiety. Critical Thinking Skills provides an easy to follow, step by step guide to developing analytical reasoning skills and applying them to tasks such as reading, note-making and writing. A complex subject is broken down into easy to understand blocks, with clear explanations, good examples, and plenty of activities to develop...

From your studies to your career, reflection and reflective writing is a key skill for personal and professional development. However, reflective writing requires a different approach to essays or reports – it can be difficult to know how to accomplish it. Written in a supportive and inclusive tone, The Student's Guide to Reflective Writing is an ideal resource for anyone faced with reflective writing assignments.

It provides clear and practical advice on every step of the process, showing ...