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57,95

The Psychology of Advertising / 4th Edition

2025 || Paperback || Bob M. Fennis e.a. || Taylor & Francis

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

48,44

Shareholders, Strategy and Value Creation

The Case of the IT Sector

2025 || Paperback || Wojciech Muras e.a. || Taylor & Francis

The book presents a multi-dimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study as it is one in which modern technologies are essential.

92,95

Contemporary Selling / 7th Edition

Building Relationships, Creating Value

2025 || Paperback || Mark W. Johnston e.a. || Taylor & Francis

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

53,99

Digitization, Trust and SMEs

2025 || Paperback || Anna (Jagiellonian University Wziatek-Stasko e.a. || Taylor & Francis

This book exposes two inspiring research categories: digitization and trust. This volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of management of technology and innovation, organizational studies, and leadership.

49,45

Lean Leadership for Healthcare

Approaches to Lean Transformation

2025 || Paperback || Ronald G. Bercaw || Taylor & Francis

The second edition of this Shingo Prize winning book builds and expands on the first edition. The core of the book remains the same, however, the results have been updated and made more current given access to better data and enhanced use of the electronic health record.

45,49

Lead Like a Swede

Navigating New Terrain with Solution-Focused Leadership

2025 || Paperback || Jan Marklund || Taylor & Francis Group Limited

In a managerial world often dominated by command and control, this guide champions the Swedish leadership paradigm, offering a fresh, solution-focused approach that harmonises power with empathy, innovation with tradition, and individualism with collective responsibility.