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Resultaten (1954)

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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

27,95
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Portfolios of the Poor

How the World's Poor Live on $2 a Day

2010 || Paperback || Daryl Collins e.a. || Princeton University Press

Nearly forty percent of humanity lives on an average of two dollars a day or less. If you've never had to survive on an income so small, it is hard to imagine. How would you put food on the table, afford a home, and educate your children? How would you handle emergencies and old age? Every day, more than a billion people around the world must answer these questions.

Portfolios of the Poor is the first book to systematically explain how the poor find solutions to their everyday financial probl...

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Organizational Communication

A Critical Introduction

2025 || Paperback || Dennis K. Mumby e.a. || SAGE

64,85
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Business Research Projects

A solution-oriented approach

2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

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Hidden Potential

The Science of Achieving Greater Things

2025 || Paperback || Adam Grant || Ebury Publishing

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Corporate Integrity and Accountability

2020 || Paperback || George G. Brenkert || SAGE

In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.

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Understanding Management Research

An Introduction to Epistemology

2021 || Paperback || Phil Johnson e.a. || SAGE

An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.

99,95
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Optimization in Operations Research: Pearson New International Edition

2013 || Paperback || Ronald Rardin || Pearson

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.

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Entrepreneurship and Effective Small Business Management 11th edition

Global Edition

2023 || Paperback || Norman Scarborough e.a. || Pearson

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.

This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...

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Entrepreneurship: Starting and Operating A Small Business / 4th edition

2015 || Paperback || Steve Mariotti e.a. || Pearson

For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a BusinessFor fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students ...