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Resultaten (1606)
MKTG (Book Only) / 13th edition
2020 || Paperback || Carl McDaniel e.a. || Cengage Learning
MKTG from 4LTR Press connects students to the principles of marketing�bringing them to life through timely examples showing how theyre applied at the world�s top companies every day.
Information Systems / 2nd edition
What Every Business Student Needs to Know
2020 || Paperback || Efrem G. Mallach || Taylor & Francis
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.
Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...
Air Transport Management
An International Perspective
2020 || Paperback || Lucy Budd e.a. || Taylor & Francis
Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.
This 2nd edition includes a new chapter on air...
Strategic Management in Public Services Organizations
Concepts, Schools and Contemporary Issues
2022 || Paperback || Ewan Ferlie e.a. || Taylor & Francis
Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...
maandag verzonden
White-Collar Crime / Druk 4
An Opportunity Perspective
2025 || Paperback || Michael L. (University of Cincinnati Benson e.a. || Taylor & Francis Group Limited
White-Collar Crime: An Opportunity Perspective analyzes white-collar crime using the opportunity perspective, which assumes that all crimes depend on offenders recognizing an opportunity to commit an offense.
maandag verzonden
Art of War for Executives
2007 || Paperback || Donald G. Krause || Penguin Publishing Group
Event Sponsorship / 1st edition
2013 || Paperback || Ian McDonnell e.a. || Taylor & Francis
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...
maandag verzonden
The Power Paradox
How We Gain and Lose Influence
2024 || Paperback || Prof. Dacher Keltner || Penguin
A revolutionary rethinking of everything we know about power It shapes every interaction we have, whether we're trying to get a two-year-old to eat green vegetables or ask for a promotion at work. But how do we really gain and maintain power - through coercion or cooperation? What does it do to our behaviour? And what makes us lose power? In twenty revolutionary 'power principles', renowned psychologist Dacher Keltner turns everything we thought we knew about influence and status upside down,...
maandag verzonden
Number Go Up
Inside Crypto's Wild Rise and Staggering Fall
2023 || Paperback || Zeke Faux || Veltman Distributie Import Books
he “endlessly entertaining” (Matt Levine) and “ludicrously compelling” (Evan Osnos) account of the crypto delusion, and how Sam Bankman-Fried and a cast of fellow nerds and hustlers turned useless virtual coins into trillions of dollars
“One of the greatest business stories of all time.”—A.J. Jacobs, bestselling author of The Puzzler
In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the ...
maandag verzonden
The Hidden Globe
How Wealth Hacks the World
2024 || Paperback || Atossa Araxia Abrahamian || Penguin Putnam Inc