Resultaten - Studie Bijdehand

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Utopia for Realists

And How We Can Get There

2024 || Paperback || Rutger Bregman || Bloomsbury Publishing

THE SUNDAY TIMES BESTSELLER

'Listen out for Rutger Bregman. He has a big future shaping the future' Observer

'A more politically radical Malcolm Gladwell' New York Times

'The Dutch wunderkind of new ideas' Guardian

In Utopia for Realists, Rutger Bregman shows that we can construct a society with visionary ideas that are, in fact, wholly implementable. Every milestone of civilisation - from the end of slavery to the beginning of democracy - was once considered a utopian fantasy. New utopian id...

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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Express your ideas clearly and with impact-no matter what the situation. These ten definitive Harvard Business Review articles on communication will help you connect with even the toughest crowds, gain influence and credibility, and neutralize stressful conversations.

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Consumer Culture Theory

2023 || Paperback || Eric Arnould e.a. || SAGE

The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.

21,45

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A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition

2021 || Paperback || Chris Grey || SAGE

'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...

90,95

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Designing and Managing a Research Project

A Business Student's Guide

2021 || Paperback || Michael J. Polonsky e.a. || SAGE

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

2020 || Paperback || Marieke de Mooij || SAGE

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

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The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you

2020 || Paperback || Rob Fitzpatrick || CreateSpace

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

103,95

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Understanding Sport Organizations / 3rd edition

Applications for Sport Managers

2020 || Paperback || Trevor Slack e.a. || Human Kinetics Publishers

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...

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Wayfinding

The Art and Science of How We Find and Lose Our Way

2024 || Paperback || Michael Bond || Pan Macmillan

A fascinating investigation of our ability to navigate: from the earliest humans, to cutting-edge spatial neuroscience, and the increasing loss, in today's world, of our ability to find our way.

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Start with Why

How Great Leaders Inspire Everyone to Take Action

2011 || Paperback || Simon Sinek || Penguin

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: ...

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Resultaten (1606)

Utopia for Realists

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

Consumer Culture Theory

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition

Designing and Managing a Research Project

Consumer Behavior and Culture

The Mom Test

Understanding Sport Organizations / 3rd edition

Wayfinding

Start with Why

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