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Resultaten (1603)
ISE Introducing Communication Theory: Analysis and Application / 7th edition
2020 || Paperback || Richard West e.a. || McGraw-Hill
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.
Demand-Driven Business Strategy
Digital Transformation and Business Model Innovation
2022 || Paperback || Cor Molenaar || Taylor & Francis
This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.
morgen verzonden
Games of Strategy
2025 || Paperback || Avinash K. (Princeton University) Dixit e.a. || Athenaeum Uitgeverij
Invites all students to understand game theory
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Work and Organizational Behaviour / 4th edition
2020 || Paperback || John Bratton || Bloomsbury Publishing
Critical and accessible, the new edition of this bestselling textbook offers valuable insight into contemporary management practices and encourages readers to reflect on the realities of the workplace. Work and Organizational Behaviour takes a unique and well-rounded approach, exploring key theories and topics through the lenses of sociology, psychology, ethics and sustainability. Firmly embedded in the latest research and the wider geopolitical environment, this new edition places OB in the ...
morgen verzonden
Your Face Belongs to Us
The Secretive Startup Dismantling Your Privacy
2024 || Paperback || Kashmir Hill || Simon & Schuster
A thrilling investigation into the secret world of facial recognition technology from an award-winning journalist
Designing Dynamic Organizations
2001 || Paperback || Jay R. Galbraith e.a. || HarperCollins
Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.
morgen verzonden
Lead Like a Swede
Navigating New Terrain with Solution-Focused Leadership
2025 || Paperback || Jan Marklund || Taylor & Francis Group Limited
In a managerial world often dominated by command and control, this guide champions the Swedish leadership paradigm, offering a fresh, solution-focused approach that harmonises power with empathy, innovation with tradition, and individualism with collective responsibility.
Creating Effective Teams - International Student Edition
A Guide for Members and Leaders
2021 || Paperback || Susan A. Wheelan e.a. || SAGE
Entrepreneurship - International Student Edition
The Practice and Mindset
2022 || Paperback || Heidi M. Neck e.a. || SAGE
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
